If you’re looking for a creative career in something that you’re fiercely passionate about, then becoming an interior designer may be a great choice. Starting your own business can be intimidating initially; however, with the right know-how and desire for success designing homes, you can pave a successful career for yourself.
If you play your cards right, people will be paying you to design their living space for impressive amounts of money. Take a look at some of the best tips for how to get started.
Find Your Niche
The world of design has many different styles in it. Everyone has different tastes and ideas of how they like their home to look. You need to decide who you are as an interior designer.
You should have a special niche that caters to a specific type of design. If you’re not sure what kind of design you’re interested in yet, that’s fine. However, you shouldn’t start diving in until you have a clear understanding of what you like most.
Once you’ve got an idea of what your niche is, it’s time to find other people who love your design style. Get to know your target audience so that you can strategically market yourself towards them. Get to know who your ideal client is from the inside out. How old are they, what kind of places do they frequent, and above all, what kind of prices do they expect to pay?
Choose a Great Name and Logo
It’s important that you choose a name for your business that Is true to your brand. If you opt to choose your own name as the title of your business, then make sure that it’s followed by the title “interior designer”. Some people may not realize what you do, so indicating that on your marketing material will make it much easier to catch on to.
In addition to your business name, you should also have a strong company logo. Your logo will be what sets you apart from the competition and brands you. People should see your logo and immediately know who you are.
Before you start charging top dollar, you should get as much experience as possible. Start building your portfolio through various clients so that you’ll have enough images to show your new potential customers. In the beginning, you may have to do a lot of free services just to get your business going. Remember, it’s a journey, so embrace the process.
Create a Following
Now it’s time to start a buzz. Get people talking about your business, and create a following of loyal customers. The best way to do this is to create a strong social media presence for yourself. The more followers that you have, the more leverage that you’ll have in the interior design world!