Attending a trade show is a great way to expand your business, promote your brand, and attract more clients and customers. At a trade show, you can expose your organization to potentially tens of thousands of people interested in finding out about what your business has to offer. There are some things to consider to make sure that your trade show experience is worth the travel expense and effort.
Because you are competing with hundreds of other companies that have booths at trade shows, standing out from them is important. One way to do this is to use a bold color. White, gray, or light blue can seem bland when contrasted with bright orange or red. Bold designs get your booth noticed and help you stand out.
Also, a professionally designed custom trade display branded for your company can make a huge impact. Your trade show display is not an area you want to do yourself. You are competing with companies that have the budget to build elaborate, custom displays. You need a professional, custom trade show display, like the ones found at ExpoMarketing, that will wow the crowd and get you noticed.
When designing a custom trade display, you want to consider what size it should be. A large booth can be less appealing if it mostly displays empty space. You want enough space where potential customers can view your products in a way that doesn’t feel claustrophobic. You also want enough space where your staff can handle multiple customers and transactions at the same time. You want your display to be functional and designed with a purpose. You want enough space in your display to effectively handle demonstrations and orders, but not too much where it looks empty and like nothing is going on.
Lighting is an important part of your trade show display. Lighting can not only affect portability, but also the experience of the display itself. You want your lights to be built into the display so you aren’t having to bother with hanging lights above your display, worry about them falling, or having wires hanging in an unattractive manner. You want your lighting to look clean, and professional. You also want to make sure your lighting isn’t too bright and blinding to customers making them not want to come to your booth or display. You can use brighter lights to spotlight your products so they stand out. You also want the colors you use in your lighting to compliment your brand and display.
You want to plan for the attention you are looking to attract. If your booth is overwhelmed with visitors and questions, people will move on if you are not properly staffed to handle the extra traffic. Be sure you have the right team with you that consists of your most knowledgable staff and best sellers. You don’t just want to get your name out to people with brand awareness. You want to sell your products and services at the trade show to make the experience worth the investment. Make sure you are properly staffed and have the best salespeople at the event.
These are just a few ways you can attract attention at a trade show. Do some research to find more ways to make your trade show experience as effective as possible.