If you’re interested in using social media as a tool to help your business grow, continue reading to discover a few ways to use social media for your business’ benefit!
Social media and business: How Social media can take your business to the next level
1. Social media allows you to communicate with your customers quickly and efficiently
If you set up various social media profiles for your business, you’ll be able to respond to your customers’ queries quickly and efficiently.
Depending on the size of your business you may be able to answer your customers’ queries yourself, however, if you have a medium to large sized business it may be well worth hiring a part-time or full-time social media manager. Who’ll be able to communicate with your business’ customers as well as manage your social media account’s posts.
2. Social media makes it easier for your brand to develop a following
If one of your goals for the year is to develop a sizeable following for your brand, you should be able to double your sales in the next 12 months if you’re able to promote your brand online.
One way to build a following for your brand is to regularly post stylish, professionally shot photos of your latest products or services. As humans are visual creatures and respond well to glossy, carefully shot photos. Which is one reason why Instagram has grown from strength to strength over the past few years.
Alternatively, you can even repost photos which your customers have taken of your products, with their permission as customers love seeing their photos on a business’ social media pages. Especially if they are tagged in the photos which you put up.
3. If you’re able to sign contracts with prominent social media influencers, your business should experience a surge in popularity
There’s no need to spend thousands of dollars on celebrity endorsements of your products when you’re able to negotiate affordable contracts with popular social media influencers, who’ll be willing to promote your products on their popular social media accounts in exchange for a small cash payment or free products.
Just be sure to sign contracts with the right social media influencers who have sway over your business’ target demographic. As an example, if your key demographic is young women aged 13-35, it’s well worth signing a contract with an influencer in the same demographic.
4. Controlling your business’ social media accounts will allow you to directly affect the perception your customers have of your business
Whether you want your target audience to see your business as being youthful, innovative or trendy, you’ll be able to influence the perception that your followers have of your business, by carefully publishing posts which show your business in a specific light.
5. Most adults check their social media accounts at least six times per day
As the average adult checks their social media accounts at least six times a day it’s well worth investing time into ensuring that your business’ social media accounts attract a following. As there’s no better way to advertise your business than to harness the power of social media!
So if you’re determined for your business to succeed it’s well worth utilizing all five of the valuable social media business tips listed above.