Social media marketing is at an all-time high in popularity. With billions of active users a day, it’s no wonder why so many businesses are prioritizing social media in their marketing strategy. As such, it’s important that you pay attention to the most popular emerging trends if you hope to meet the demands of consumer interactions and increase your social media presence. So, without further ado let’s go over some of the latest social media hot trends.
When Instagram and Facebook introduced ephemeral content like stories, users jumped on it. Since it’s something that only stays visible for a short period of time, it’s an engaging way to produce content that has a sense of urgency. The stories that your brand produces should be engaging, pretty quick, and of course visually appealing.
With so many people scrolling from one story to the next in their feed, it’s important that yours stands out. Some social media experts believe that stories are even more important than posts. Statistics show that there is a substantial increase in users viewing stories before their newsfeed when logging into their social media accounts.
One of the best ways to make sure that your brand is relevant is to keep your ear to current social values. What is important to people today? What are your target audience’s core values? Most importantly, how can you create content that matches your audience’s social values? Pay attention to current events, and use them to your advantage when trying to appeal to what matters most to your audience.
Today brands rely more on user-generated content than ever. Encouraging your audience to tag and submit content about your brand doesn’t just increase engagement, but also gives your content an authentic and relatable appeal. Something that was created by a true fan of your product rather than a celebrity endorsement can be all the more convincing to your potential customers.
Whether it’s on Instagram, Facebook, or Snapchat, filters are all the rage. Creating a filter related to your brand is a great way to boost social media engagement. Although it is not necessarily a written rule, it does help to create a filter that’s humorous. Statistics show that users are much more likely to engage if a filter is funny. It’s a fairly low-cost project that can result in reaching a significantly wider audience.
People want their voices to be heard, and polls are the way to do it. Polls are all the rage on social media because they give your customers a chance to provide their feedback. Consider adding a weekly poll to your social media account to make your followers feel valued. Not only does it increase engagement, but it’s also free market research!
Social media is completely transforming the way that businesses market themselves. Because of this, it’s important to stay aware of the latest trends and keep your brand at the forefront of what’s hot on the most popular social media platforms.