In a world where big businesses have all the market reach, it’s normal to feel at a disadvantage as a small business owner. It can be hard to compete with companies that have unlimited resources and vast networks. But even small businesses need marketing- maybe even more than huge corporations! And that’s where influencer marketing comes in handy. You get to hire someone who does have the reach to help you out. But how?
Here are 3 tips about influencer marketing small businesses can follow.
Be Clear About What You Want
Before you start reaching out to potential influencers, it’s important to have a clear idea of what you want from the partnership. Do you want more exposure? More sales? More engagement on your social media platforms? Once you know what your goals are, you can start looking for influencers who can help you achieve them.
It’s also important to be clear about what you’re willing to offer in return. Are you willing to pay money? Provide free products or services? Give access to exclusive content? It’s only after knowing what you have to offer that negotiations can begin in earnest. You may be surprised at how open some influencers are to negotiation, especially if they’re passionate about your product or service. So discussing payment can save you a lot of money.
Think About Compatibility
Fashion, cannabis, iPhones, senior living, supplements- there are influencers for just about everything these days. But that doesn’t mean you should work with any and every influencer who agrees to promote your product or service. You want to make sure there is a good fit between your brand and the influencer you choose to work with.
For example, if you’re a local business, you want to look for influencers who have an audience located primarily where you are. If your products are made for millennials, look for an influencer with such a following. And if you’re in a niche market, find an influencer whose interests align with that niche.
The better the fit, the more successful your partnership is likely to be.
Research The Influencer
Just like with any other business partnership, it’s important to do background research before you commit to working with an influencer.
Google them, check out their social media platforms, contact references or former clients, and see what kind of content they typically produce. This is all to make sure they have a good reputation – you don’t want to be associated with an influencer who has a history of scandal or controversy.
Influencer marketing is a great way for small businesses to get exposure and reach new audiences. But it’s important to find the right influencer, negotiate a fair price, and be clear about your goals. Following these tips will help you make sure your partnership is successful.
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